![]() ![]() ![]() Think of those heinous jeans the 90210 crowd wore. ![]() ![]() In those dead zone years, fashion was pretty grim. This quote encapsulates the era Agins recounts: "Glamorous as they are, fashion shows are fairly low-voltage to the general public, who will probably never see a tape of an Armani runway show." Thank you for that prediction, Professor Trelawney.Īgins was writing in the dead zone between the end of American economic protectionism that allowed cheap clothes from Asia to flood the market and the rise of the fashion blogger. However, the title has more to do with timing than absolute truth. Less facetiously, there was also the perpetual issue of couture being a huge money-loser, and fashion people making very bad business people (the chapter on Donna Karan is a great illustration of this principle). Those ugly-ass oversized color-blocked sweatshirts were all over the damn place. When you read the book you remember why this would be easy to believe: this was the height of Tommy Hilfiger Hegemony, as covered in a chapter of the book. Writing in 1998 or so (the book was published in 1999), Agins argues that fashion is dead. I'm pretty sure I am the only person who would moderately enjoy "The End of Fashion" at this point, so if you have it on your to-read you should probably take it off. ![]()
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